RTL to present Ad-Just on it’s fall presentation
RTL Nederland, marketleader on the dutch Tv market is to have Ad-Just as part of it’s offer to advertisers.
“We will start offering this powerfull tool to a selected group of our customers. They will be able to Ad-Just their web-based advertising in the first fase” states Michel van der Voort of RTL Nederland.
“In a next fase we will be able to add the flexibility and rapidity advertisers have always been asking for to spot advertising as well”
Media Choice that initialized Ad-Just is known for adding added value to the Tv advertising chain. Like they already did by introducing insert spots (known as ad-insertion), advertising per cableregion on (inter)national networks like CNN, National Geographic, Discovery Channel, Animal Planet as well as the mainstream key networks like RTL, SBS and public national broadcasters.